Flat fee · Never a % of your ad spend

Priced per workspace, because that is how you bill.

A workspace is one client account: their Meta connection, their competitor roster, their brand system, their reports. Two tiers, one flat monthly fee, no freemium, and generation credits with published math that never expire while you are not looking.

Operator
€280 / month
EX. BTW · BILLED MONTHLY
+1 user
+1 client workspace, meaning one Meta ad account
+All four modules: Intel, Reporting, Studio, Launch
+300 image and 30 video generations per month
+Receipts on every generation and every launched ad
+Full data export
FOR AGENCIES
Agency
€485 / month
EX. BTW · BILLED MONTHLY
+Everything in Operator
+Team seats, with per-workspace roles
+10 client workspaces
+White-label client reports: your logo, your accent colour, shareable link
+1,000 image and 100 video generations per month, pooled
+Client-viewer access for your clients, reports and receipts only
EXTRA WORKSPACE
€28 / month each
Add ad accounts one at a time, on either tier. Your bill grows on the same axis your roster does.
SCALE
Custom
More than 10 workspaces, or a white-label setup on your own domain. Talk to us.
TRAINING
Optional
Paid onboarding on the evidence-led workflow: reading anatomy, running briefs, selling receipts to clients.
Credits, in plain language

Generation draws credits. One image generation is one credit; a video clip costs more, and the exact table is published in the app. Credits are pooled across all of your workspaces, so a busy client does not starve a quiet one.

Before any batch runs, Studio shows you what the whole batch will cost in credits and refuses to start if you do not have them. Overage is charged at a published per-credit price. Nothing you paid for expires quietly.

FAIR USE, NOT METERED
Intel digests, competitor boards, briefs and teardowns are not metered. You pay for what the forge produces, not for looking at your own market.
In every tier
+Every ad lands paused. A human activates it in Ads Manager. Always.
+EU hosting, on Hetzner infrastructure in Germany.
+Full isolation per client workspace. Never a copied config.
+Export on every tier. Your data leaves with you.
What we will never do
−Take a percentage of your ad spend.
−Expire credits you already paid for without telling you.
−Activate an ad on your behalf. There is no button for it, in any tier.
−Run a free tier. This is a tool for people with clients.
Founding phase · Two seats

These prices start at public launch. Two operators get in before that, free.

Two founding users get full Agency access at no cost for the whole founding phase, in exchange for real feedback on real client accounts and a case study when it works. When Hookforge opens publicly, a founding seat continues at the Agency price above, and never at more.

Apply for a founding seat
Small print, said plainly

Prices are in euro, excluding BTW, billed monthly per account. Meta is the platform at launch; TikTok follows, Google later. Public availability follows Meta app review, which is Meta's timeline and not ours.

Cancel per the agreed notice and export your workspace on the way out. The full commercial terms are in the terms of service, and what happens to data is in the privacy policy.