HookforgeHookforgeBY DIMARKETING
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HOOKFORGE.NL/RECEIPTS · THE DIFFERENTIATOR

Every ad comes with receipts.

A receipt is a small, immutable record attached to one generation or one launched ad. It holds a list of claims, and each claim points at a concrete source that existed when the decision was made.

Which competitor signal it derives from, which account number backs it, when each source was captured.

Get your first signalIT COMES WITH RECEIPTS.
RECEIPT · GEN-084712 AUG · 07:14
Hook derived from a competitor angle live for 94 days.
AD #4471 · META AD LIBRARYMEASURED
Format chosen because your account's UGC hooks beat your average result cost by 31%.
ACCT 284-11 · 28 DAYSMEASURED
Colour and type from brand kit v3.
BRAND SYSTEMAPPLIED
EVERY CLAIM · SOURCED · TIMESTAMPEDPAUSED
WHERE THE SOURCES COME FROM

Three places, all inside the product.

01

Intel

A competitor ad from the Meta Ad Library, with its id, first-seen date, days live, format, and the hook/body/CTA read.

"hook derived from competitor ad #4471, live 94 days, captured 12 Aug"
02

Reporting

A number from your own ad account, with the query behind it.

"format chosen because your account's UGC hooks beat your average result cost by 31 percent over the last 28 days"
03

Brand system

The rule that constrained the output.

"colours and type from brand kit v3, voice: dry, direct, NL"
WHY IT IS IMMUTABLE

The market moves. The receipt does not.

Live data drifts. The competitor ad gets taken down, the account's numbers move. The receipt records what was true at the moment the ad was made, so a client asking in December gets the same answer they would have got in October.

Measured or inferred, always stamped. A number read from your account or the Ad Library is measured. A model's judgment is inferred. The stamp tells you which.
Shareable. Paste the card into a client update as an image or PDF. The client viewer sees the same receipt on the launched ad.
Auditable. Smith, the assistant in the workshop, can only cite receipts and live queries. It cannot make a claim it cannot show.
WHAT IT IS NOT

Not a screenshot of the competitor's ad in the client's report. Not a claim that the ad will work. It is the reason the ad exists, with the sources, stamped measured or inferred.

WHERE THE BUYER SEES IT
On the generationAs a "Created from evidence" panel: source ads, account signal, the operator's note.
On the launched adIn the audit log, visible to the client viewer.
In client reportsEvery verdict chip opens its evidence.
As a shareable cardImage or PDF fragment the buyer can paste into a client update.
In SmithThe assistant can only cite receipts and live queries, so anything it says is auditable.
IMMUTABLE · WHAT WAS TRUE WHEN THE AD WAS MADE

Receipts on every verdict from EUR 99. On every ad from EUR 280.

STUDIO OUTPUTS CARRY RECEIPTS FROM THE FOUNDING RELEASE.
See pricing